While iPhone hardware is uniform globally, pricing fluctuates based on currency volatility, local taxes, and import duties. Discover which G20 market offers the most affordable iPhone 17 Pro.
Key takeaways:
- Buying an iPhone 17 Pro in the Netherlands is almost 50% higher than in the US.
- The US is the cheapest G20 country to buy an iPhone, with a starting price of $1,099.
- China ranked fourth, despite being the world’s second-largest economy and a primary manufacturer.
Retail forex trading platform OANDA reveals the cheapest G20 country to buy an iPhone after comparing RRP across the iPhone 17, in USD and GBP.
New research from retail forex trading platform OANDA has identified the most cost-effective G20 markets for the new iPhone 17 Pro, with the United States taking the top spot as the world’s cheapest location.
By comparing the Recommended Retail Price (RRP) across major G20 economies and converting them into USD and EUR, OANDA’s analysis highlights how currency fluctuations and local tax structures create significant price disparities for consumers.
The United States remains the global benchmark for value. At a starting price of $1,099, it is approximately €933, maintaining a clear lead over other high-GDP nations.
Japan ranks as the second-cheapest market. A new iPhone 17 Pro costs 179,800 yen, providing a significant discount for those holding stronger currencies like the USD or Euro, where prices start at $1,164 or €988.
While Canada secures third place at $1,599 CAD, China ranks fourth despite being the world's second-largest economy and a primary manufacturing hub. A new device costs RMB 8,999, which converts to a steep $1,302 USD.
Rounding up the top five is the Commonwealth nation, Australia, where buying an iPhone 17 Pro will set you back $1,999 AUD, a notable jump to €1697.
Top ten cheapest G20 countries to buy an iPhone 17 Pro
- United States
- Japan
- Canada
- China
- Australia
- United Kingdom
- Germany
- Spain
- France
- Netherlands
| Rank | IMF GDP Rank | Country | Local Currency Price of iPhone17 | Currency | Currency Code | To USD | To EUR |
|---|---|---|---|---|---|---|---|
| 1 | 1 | United States | $1,099 | US Dollar | USD | $1,099 | €933 |
| 2 | 5 | Japan | 179,800 yen | Japanese Yen | JPY | $1,164 | €988 |
| 3 | 10 | Canada | CAD $1,599 | Canadian Dollar | CAD | $1,181 | €1003 |
| 4 | 2 | China | RMB 8999 | Chinese Yuan (Renminbi) | CNY | $1,302 | €1105 |
| 5 | 14 | Australia | A$1,999 | Australian Dollar | AUD | $1,414 | €1201 |
| 6 | 6 | United Kingdom | £1,099 | British Pound Sterling | GBP | $1,501 | €1274 |
| 7 | 3 | Germany | €1,299 | Euro | EUR | $1,546 | €1313 |
| 8 | 12 | Spain | €1,319 | Euro | EUR | $1,570 | €1333 |
| 9 | 7 | France | €1,329 | Euro | EUR | $1,582 | €1343 |
| 10 | 18 | Netherlands | €1,329 | Euro | EUR | $1,582 | €1343 |
“The significant disparity in global iPhone pricing is a clear barometer of underlying macro-economic conditions and currency volatility," says Elior Manier, analyst at OANDA.
”Although local taxes (such as high VAT, special consumption taxes, and import duties) are frequently the initial focus-and justifiably so, the main, daily factor influencing iPhone pricing is the strength of the US Dollar and how Apple defends against high currency exchange rates.”
“When Apple sets international prices, they aren't just converting the US list price; they are baking in a considerable margin to protect profits against potential devaluation of local currencies. This is why, even after accounting for the massive 20%+ VAT in Europe, prices remain structurally higher than in the US, where the listed price is pre-sales tax.”
“The most extreme examples, such as the Netherlands, which holds the global top spot with an iPhone costing almost 50% more, are a perfect storm of macroeconomic stress. In some countries, steep import tariffs are designed to protect local industries but ultimately make imported goods prohibitively expensive for local consumers.”
“Recent regional economic divergence has created further currency volatility, even prompting some central banks to hike (as seen in Australia), while others are cutting. High-paced currency movements are becoming the norm and thoroughly affect global trade. Furthermore, recent rounds of US Dollar rollercoasters in 2026 aren’t really helping Apple with its international pricing. Hence, they must ensure further precautions”.
“Ultimately, the iPhone Price Index acts as a fascinating, real-time measure of currency volatility impacts and the global market's deep exposure to the strength of the US Dollar."
Methodology:
Final list sourced by the top 20 countries by GDP from IMF (https://www.imf.org/external/datamapper/NGDPD@WEO/OEMDC/ADVEC/WEOWORLD) and the countries OANDA operates in.
Countries that did not have an official link to buy the iPhone 17 pro were removed.
Focused on iPhone17 Pro available to purchase from the Official Apple Store in each country via Apple website for each country (e.g https://www.apple.com/us/shop/buy-iphone/iphone-17-pro)
Currency data pulled from Google Finance
Footnotes
SEC Filings (Risk Factors)
"Apple Inc. Form 10-K for the fiscal year ended September 27, 2025, Item 1A: 'Risk Factors'. Apple explicitly notes: 'The Company’s products... are subject to price competition... and foreign currency exchange rate fluctuations. The Company may be forced to raise international pricing to protect gross margins, which could adversely affect sales volume.'"
[Source: SEC.gov - Apple 10-K]
This article and its contents are intended for educational purposes only and should not be considered trading advice. Forex trading is high risk. Losses may exceed deposits.
