OANDA Introduces New Website for Currency Conversion, Localization
Launch Follows Company Restructuring, Executive Appointments
NEW YORK – April 17 – OANDA, the Internet’s leading provider of currency localization tools, information and transaction services, today announced the launch of its new website, OANDA.com, “The Currency Website.” The website launch follows recent executive appointments and a company restructuring that created OANDA as a separate, independent company from its founder, Olsen and Associates.
“The last three months have been a very exciting time for OANDA,” said Tim Kelly, president and CEO of OANDA. “With the new website and the recent high-level management appointments, OANDA is moving forward with its launch of a suite of mission-critical products and services that will offer travelers, owners of e-commerce web sites and institutional investors greater control over currency conversion and decision support.”
OANDA was founded as the Internet arm of Olsen & Associates, a leading econometric research and development firm based in Zurich, Switzerland. As the company grew to critical mass, the current management team, consisting of senior level management professionals, was hired to take the company in new directions. Now, OANDA offers the currency solutions that companies need as barriers to international markets fall and cross border commerce increases.
With over 12,000 current clients involved in international commerce, OANDA offers a suite of products and services for currency conversion, localization, decision support and forecasting, and will soon offer transaction services.
The website, which will be officially launched in May 2000, can be seen by visiting www.oanda.com and selecting the link for the “newly designed OANDA website.”
Once there, visitors will see many of the award-winning services that consumers and businesses used on the original site, plus new products like FX Protocol, which allows business customers to localize prices on their websites, integrate accounting and procurement systems, verify historical currency exchange information and assist in expense reporting.
Other OANDA product offerings include:
Currency Converters – OANDA’s customizable 164 currency converters available in six languages.
Decision Support Tools – Cross-rate tables and graphs of historical exchange rates back to 1990. Viewable on OANDA’s website or by using a customizable application that can be downloaded from the website and integrated with other applications.
Business Applications – Tools for auditing, risk management and the monitoring of trading desk performance. Delivered via user friendly, platform-independent application.
Wireless and PDA –OANDA’s currency conversion tools available on a Nokia 7110 cell phone or a Palm Pilot.
Automation Tools – Real-time currency converter solutions that interface with other applications.
E-Commerce Tools – Point-and-click applications that allow owners of websites to localize prices so customers can purchase products in their native currencies.
Established in late 1996, OANDA develops and markets a full spectrum of quality Foreign Exchange services. OANDA is committed to making essential currency information easily accessible to anyone including currency investors and traders, professionals in corporate procurement, business and private individuals who buy and sell globally, or the peripatetic road warrior. Actively providing currency conversion services for the Internet users of CNN, Pathfinder, Swissair, Mastercard, among others, OANDA has won wide acclaim as the best source for foreign exchange rates. For more information, please visit the company’s website at www.oanda.com.
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