ALTURA INTERNATIONAL/CATALOGCITY.COM SIGN OANDA TO PROVIDE MULTI-CURRENCY COMPONENT FOR ITS PROPRIETARY MERCHANT OPERATING SYSTEM
(Pacific Grove, CA) – June 27, 2000 – Altura International, the world’s leading architect, manager and developer of customized online shopping malls, and its subsidiary and flagship shopping portal, CatalogCity.com, have secured the services of OANDA, the leading developer of currency conversion and localization applications for web sites. The OANDA technology, called FXProtocol™ or FXP™, will allow customers visiting the CatalogCity.com shopping portal, and Altura’s customized shopping malls, the ability to view and purchase products in 164 currencies and seven different languages, offering a more convenient shopping experience for customers located anywhere in the world.
With the addition of this technology, CatalogCity.com becomes the first shopping portal to provide customers around the world with access to Altura International’s patent-pending merchant operating system. The Altura Merchant Operating System (AMOS) is the only multi-vendor, multi-lingual, multi-currency merchant operating system capable of giving consumers around the globe at different Web sites and on different classes of devices, easy access to thousands of the world’s best products. This universal shopping cart platform offers shoppers an easy-to-use, consistent, one-stop shopping experience.
CatalogCity.com, powered by Altura International also provides shoppers:
Safe and secure e-commerce
Access to more than 750 brand name catalogs and the ability to order or purchase another 17,000
A universal shopping cart that allows buyers to shop from multiple merchants with a single transaction
Customer personalized features, including: Gift Registry, Date Reminder/Planner and My Favorites
Familiar brands and a wide selection of products
Easy access with sites located at the Web’s busiest intersections such as Yahoo!, Lycos, Quixtar, Go.com, Xoom.com, InfoSpace, netdeals, ProductCity.com, Giftlink.com and more
Special holiday features, specials and promotions
“In adding this final component to our own technology, we are completing the process in building a comprehensive, technologically advanced operating system that will serve consumers worldwide,” stated Lee Lorenzen, president and CEO or CatalogCity.com and Altura International.
“CatalogCity.com’s online shopping platform offers one of the few truly global shopping experiences available today,” said Tim Kelly, president and CEO of OANDA. “We’re pleased that OANDA’s currency localization tools were selected to offer CatalogCity.com’s customers the greatest choice of conversion and transactional capabilities available in the consumer e-commerce marketplace.”
About CatalogCity.com and Altura International
Founded in September 1997, and partially funded by Bill Gates and Yahoo! (NASDAQ: YHOO), among others, CatalogCity.com is the flagship catalog shopping portal of its parent company, Altura International. Altura International is a leading architect, manager and developer of customized online shopping malls. Its merchant operating system (CCMOS), a proprietary technology, powers CatalogCity.com and other custom built web shopping malls. Building on the strengths of its technology and partnerships with hundreds of top name brand merchants, Altura brings buyer and seller together, and creates a compelling value proposition for consumers. In addition to the above named new titles, the CatalogCity.com web site includes additional brand names such as The Sharper Image, Talbots, Neiman Marcus, Bombay, Hammacher Schlemmer, Patagonia, J. Jill, Hickory Farms, Ross-Simons, TravelSmith, Chef’s Catalog and many more.
CatalogCity.com is a privately held company and is headquartered in Pacific Grove, CA. More information can be found by visiting the company’s web site at www.catalogcity.com.
Established in late 1996, OANDA is a leading developer of currency conversion and localization applications for owners of e-commerce web sites, the travel industry and the financial community. With over 12,000 customers using its applications and currency information and 20 million page views a month on its web network, OANDA is committed to making essential currency information easily accessible to anyone including currency investors and traders, professionals in corporate procurement, business and private individuals who buy and sell globally, or the peripatetic road warrior. Actively providing currency conversion services for the Internet users of Concierge.com, Swissair, Trip.com, AOL.com, Alta Vista, CNNfn.com, among others, OANDA has won wide acclaim as the best source for international currency exchange rates. For more information, please visit the company's web site at www.oanda.com.
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