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Senior Campaign Manager, London

Senior Campaign Manager


Senior Campaign Manager

This role will be responsible for the planning and management of the full campaign lifecycle; including but not limited to campaign delivery, campaign optimisation, pacing, performance and margin reporting.

  • Planning
  • Campaign management/ Optimisation
  • Reporting


The day to day responsibilities of the role will vary considerably, however they are expected to focus on the following areas of activity:


  • Creation of Execution Plans which break down costs required to execute a campaign given a client’s brief
  • Creation of detailed media plans with clear breakdown of activity and cost by publisher and audience
  • Provide rationale behind media plans based on previous campaign performance and new test strategies
  • Publisher relationship management and negotiation of direct publisher deals and affiliates
  • Process management, standards and workflow
  • Creation and management of targeting strategies


  • Keep a log of optimisations carried out during campaign
  • Manage pacing and performance with publishers and 3rd parties
  • Reallocation of budget between channels and publishers mid-campaign based on pacing and performance
  • Create A/B test strategies to test publishers, platforms and audiences
  • Provide recommendations for new tagging strategies to increase campaign measurement and performance

Campaign Reporting

  • Multi-channel campaign data analysis
  • Create detailed post-campaign analysis detailing how changes made mid-campaign impacted performance and any learnings from A/B testing strategies
  • Present and implement detailed recommendations from previous campaign performance

 Skills and Behaviours

  • A self-starter with a hands-on approach
  • Highly organised, including strong time-management
  • Advanced Microsoft Excel skills
  • Highly analytical and numerate
  • Analytical experience - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
  • A thorough approach to solving problems
  • An understanding of basic financial processes and concepts such as billing and reconciliation
  • Clear and concise written and verbal communication
  • Rigorous attention to detail
  • A strong understanding of the fundamentals of digital publishing
  • Understanding of 3rd party technology integration
  • Strong sense of initiative and personal ownership
  • Dedicated to attaining team and personal goals
  • Evidence of technical comfort and strong understanding of internet functionality, digital media technologies and market
  • Proven track record in establishing high levels of customer satisfaction