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Senior Campaign Manager, London

About OANDA We have come along way since our first currency feed 23 years ago, we are an award-winning global company offering leading currency solutions for both retail and corporate clients, from a tech start-up to a global corporation. Founded in 1996, we became the first company to share exchange rate information on the internet free of charge and in 2001, we launched a trading platform that helped pioneer the development of online-based trading around the world, enabling forex and CFD investors the ability to trade the financial markets.  Our vision is to transform how our clients can meet all of their currency needs with innovative and award-winning solutions. Under new ownership with significant ambitions to grow the business on the global stage, we are looking for highly motivated, passionate individuals who want to make a mark in a dynamic environment.  

Senior Campaign Manager, London

  Senior Campaign Manager

This role will be responsible for the planning and management of the full campaign lifecycle; including but not limited to campaign delivery, campaign optimisation, pacing, performance and margin reporting.

  • Planning
  • Campaign management/ Optimisation
  • Reporting

Responsibilities

The day to day responsibilities of the role will vary considerably, however they are expected to focus on the following areas of activity:

Planning

  • Creation of detailed media plans with a clear breakdown of activity and cost by publishers
  • Provide rationale behind media plans based on campaign performance and targets
  • Publisher relationship management and negotiation of direct publisher deals
  • Process management, standards and workflow
  • Creation and management of targeting strategies

Optimisation

  • Meticulous record keeping of optimisations carried out during campaigns
  • Manage pacing and performance with publishers and 3rd parties
  • Reallocation of budget between channels and publishers mid-campaign based on pacing and performance
  • Create test strategies to test publishers, platforms and audiences
  • Provide recommendations for new tagging strategies to increase campaign measurement and performance

Campaign Reporting

  • Presentable multi-channel campaign report on Daily, weekly and Monthly basis
  • Create detailed post-campaign analysis 
  • Present and implement detailed recommendations from previous campaign performance

Candidate Requirements:

  • Have a bachelor's degree in any relevant subject
  • Experience working across both client and agency side.
  • Demonstrable experience with DCM, DBM, GTM etc.
  • A proven track record in driving lead generation through multiple online channels.
  • Strong desire to track campaign responses, evaluating their effectiveness and providing guidance on optimisation
  • Excellent analytical and numerical skills
  • A thorough approach to solving problems
  • Project management skills.
  • Strong sense of initiative and personal ownership
  • Dedicated to attaining team and personal goals
  • Understanding of 3rd party technology integration
  • Evidence of technical comfort and a strong understanding of internet functionality, digital media technologies and industry
Apply