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Head of Public Relations & Social Media, New York

Head of Public Relations is responsible for managing all aspects of the OANDA’s global public relations, corporate reputation and organic social media strategy/execution across all global markets. The remit for the role covers the trading, data and analytics and payments business globally.

Responsibilities:

  • Develop and execute a strategic PR and social media initiatives to ensure alignment with business strategy and key corporate goals
  • Plan, budget, and implement PR and social media  initiatives ensuring all compliance and regulatory standards are met
  • Act as OANDA’s official press representative, handling all media enquiries, providing clear responses that speak to the brand on behalf of key spokespeople
  • Prepare press releases and other content (e.g. responses, statements, bylined articles, Q&As, OpEds, factsheets, speeches etc.) in line with local and corporate vision
  • Develop a clear messaging framework and ensure PR is fully aligned with various business and marketing objectives
  • Collaborate with internal stakeholders to ensure PR is fully aligned with the various business and marketing objectives
  • Arrange interviews and media tours for the executive committee where possible, preparing them for press engagements
  • Define measurements to evaluate PR and social media activities in order to continuously improve the plan’s effectiveness in driving brand consideration and new client acquisition/retention.
  • Collate and analyse media coverage, providing regular feedback on ROI and measuring against specified PR and social media objectives
  • Monitor competitor PR activities and keep abreast of industry trends and regulatory changes and proactively pitch media story ideas to target media, and where appropriate, materials in response
  • Maintain and establish new relationships with key media and other influencers in the industry within the company’s areas of expertise
  • Organise media events globally including press conferences and roundtables
  • Manage the PR and rapid response aspect of any potential reputation or crisis situations
  • Media train and coach spokespeople and senior executives on how to deal with the media 
  • Contribute to the overall marketing plan and collaborate closely with key marketing stakeholders in performance marketing content, product, events and creative services
  • Manage external PR agencies and other key agency relationships across the business
  • Strategic leader driving innovation in marketing by Introducing new PR and social media technologies/channels/opportunities as appropriate top drive performance
  • Ensure effective and risk management processes/controls are in place at all times and appropriate measures implemented to ensure compliance with relevant group Policies to protect our clients and our business.

Experience:

  • Extensive experience of leading public relations  and social media teams focused on the global consumer, global press and global influencers / analyse
  • Extensive experience of managing significant partnerships and other third parties, PR and social media budgets and driving significant brand visibility and traffic growth
  • Extensive marketing experience in highly regulated fintech global industries
  • Several years of experience working in a fast-paced digital industry with commercially driven objectives
  • Solid working knowledge of current PR and social software tools and Internet technologies and aptitude to learn, understand and apply new technologies
  • Leadership training in managing a diverse team within a matrix or complex organisation
  • Results and future-focused seeks out evolving and innovative ways to add value to the business
  • Demonstrates strategic thinking and planning ability, whilst being tactically responsive to changing needs
  • Shows understanding of relevant budgets and how they apply in own work environment
  • Takes ownership for communicating change initiatives clearly, ensuring smooth implementation
  • Understands the complexities of political dynamics and uses this to manage relationships and resolve conflict effectively.
  • Experience of influencing at all levels, cross-functionally and externally; providing clarity and insight to complex discussions and debates in order to achieve resolution and understanding
  • Presents a credible and positive image both internally and externally 
  • Confronts and works through tough issues, demonstrating perseverance and a sense of urgency

OANDA Global Corporation is a diverse and global team with offices around the world. We value the unique skills and experiences each individual brings to OANDA. We are committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible

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