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Ad Trafficker, London

Ad Trafficker

This role will be responsible for the setup of all digital campaigns within Oanda’s ad server; including but not limited to: creative management, campaign setup, creation and deployment of site tracking, troubleshooting and reconciliation.


The day to day responsibilities of the role will vary considerably, however they are expected to focus on the following areas of activity:

  • Creation and deployment of floodlights via tag management system (GTM)
  • Deployment of vendor tags via GTM
  • QA of both 1st and 3rd party tags
  • Liaising with creative agencies to ensure creative assets are received for campaigns
  • Creative testing and QA
  • Trafficking of creatives and placements
  • Technical trouble-shooting
  • Discrepancy investigation and resolution
  • Maintaining DSP blacklists and whitelists
  • Providing creative tags to publishers and troubleshooting technical issues
  • Advertiser set up in DSP
  • Maintenance and governance of ad server naming conventions
  • Pre-campaign launch “buddy checks”

Skills and Behaviours

  • A self-starter with a hands-on approach
  • Highly organised, including strong time-management
  • Advanced Microsoft Excel skills
  • Clear and concise written and verbal communication
  • Rigorous attention to detail
  • A strong understanding of the fundamentals of digital publishing
  • A thorough approach to solving problems
  • Understanding of 3rd party technology integration
  • Strong sense of initiative and personal ownership
  • Dedicated to attaining team and personal goals
  • Knowledge of web language including HTML, Javascript and HTML5
  • Troubleshooting technical campaign issues/providing technical advice
  • Evidence of technical comfort and strong understanding of internet functionality, digital media technologies and market
  • An understanding of basic financial processes and concepts such as billing and reconciliation
  • Proven track record in establishing high levels of customer satisfaction